Eat to live

In the Netherlands, people generally bike a lot. Looking at the 'bike basement' at my job, and the parking lot in front of the building, I'd say the ratio is pretty much 50-50, with those coming by car usually living more than 10 km from work and/or having to drop off several small children at day care before they come to work (lots of people also bike around with a small child in front and one in the back, but if you're working in a place that expects you to arrive relatively wrinkle and sweat-free, this isn't really an option).
I'd say most of us are a pretty healthy bunch: hardly any smokers, most people use the stairs when moving between floors, and a lot exercise or walk or move in any other way. The other company in our building is a health insurance company, which ironically has a larger percentage of smokers, and more elevator-users, although to be completely honest we do work on the 5th floor whereas they might be on the 11th.
Anyway, apparently, we're not healthy and sporty enough. Last week, there were leaflets in the canteen, stating that coming to work by bike was healthier than driving a car (which I'm sure most people know, and those able to bike generally already do so). The leaflet ended with a table of foodstuffs, and how many minutes one would have to bike to 'lose the calories' in that food. You come across these lists quite a lot, especially in women's magazines. There are several things that surprise, and maybe even worry, me about this development.
Firstly, it somehow emits the messages that when you bike, it's okay to eat these fatty things. You've biked to work? Great! Have a packet of crisps! As if it is somehow a reward you deserve for undertaking the great exhausting move of coming by bike.
Secondly, there are only unhealthy things on the list: crisps, candy bars, chips, other fried foods (egg rolls etc) but also hamburgers and other 'whole meal' options. Why not show how little time you need to 'lose' an apple or a wholemeal cracker? Wouldn't that be more motivating?
Finally, it makes it seem as if the only reason we eat, is to lose it as quickly as possible. As if you don't actually need the vitamins, protein, and fat (yes, fat) in your food. As if the only reason you're eating is to have something to do in your lunch break, and it's only purpose is to run through your body as quickly as possible and then be gone.
Now I know these leaflets won't really get much attention in our canteen, as most people already eat fruits, yogurt, salads, wholemeal buns and other healthy things. But I cannot help but remember the colleagues I had at the sandwich shop at the train station, who would literally tell each other 'I can have cookie today, because I came by bike!'. If that's the way we're treating food these days, not as something you need to survive, but as a treat you give yourself for doing a normal thing like move around, then I don't think we're going in the right direction. Having a piece of chocolate or a bag of crisps is nice every now and then, but just to enjoy it, not because you've already worked off the calories it contains.